• September 5, 2013

Tide is bringing the Marcus and Carmen characters from the popular 2013 Super Bowl “Miracle Stain” spot to tonight’s NFL Kickoff game pitting the Ravens against the Broncos.

The new "Clean Start" commercial (at

http://www.youtube.com/watch?v=BKuzW40vkvw&feature=youtu.be)

. 

The spot has Marcus scheming to get back at his wife for her Baltimore Ravens defeating his San Francisco 49ers in the Super Bowl. The social element of the ad is at @Tide as well as  #cleanwins on Twitter.