Mindshare Technologies Taps New CMO
Customer feedback management company Mindshare Technologies has named Kristi Knight its new chief marketing officer, overseeing everything from corporate marketing, product marketing, lead generation and public and analyst relations.
Knight was most recently vice president of marketing at Vivint, leading the company’s rebrand from a home-security entity into a leading home automation company. (Vivint sold to Blackstone in 2012 for more than $2 billion.) Prior to Vivint, Kniwth was senior director of web analytics company Omniture.
“This is an extremely exciting time to join Mindshare,” Knight said in a statement. “Throughout my career I have been drawn to companies combining growth opportunities and strong business execution, and Mindshare fits that bill. Like previous industries that I have worked in, the customer feedback industry is still maturing and ripe for disruption, and I look forward to elevating Mindshare’s status as the market leader.”