Hyperbabble Of The Day
- by Tyler Loechner @mp_tyler, October 7, 2013
"The [Company 1 Product] solves these data challenges by providing a universal key and common data framework that supports nearly every touch point, returning results when they are needed and at scale every time."
…
"'We have been working with [Company 1] for years,' said [Person], founder and CEO of [Company 2], a multichannel
marketing communications agency. 'Once I explain the unique and vital benefits of the [Company 1 Product] and [Company 1 Technology], especially how easy it is to onboard and append critical data to
CRM systems, 9 out of 10 prospects end up signing on the dotted line. The [Company 1 Product] has simplified many of the most challenging aspects of our client’s internal marketing efforts.'"
Editor's note: The goal of Hyperbabble is to expose industry pitches utilizing trade jargon that is hyperbolic and/or incomprehensible. We encourage readers to comment with
Hyperbabble they've encountered. If you'd like to remain anonymous, please send them to tyler@mediapost.com.
As an outsider to almost all the techie stuff published at MediaPost - I read it because I'm simply curious - I have to tell you how refreshing it is to know that I'm not the only one whose head explodes when reading the hyperbabble that is way too common today.
In a past life I was deeply involved with fine art graphics publishing and sales, and they have their own version of words strung together that ultimately mean nothing. It's called "Artspeak", and it's just as murky as hyperbabble. Anyone who can rattle-off a few sentences of it, face-to-face, without bursting out laughing, deserves a medal.