'Time Out' Launches New Universal iPhone App

The Time Out Group has unveiled a new universal iPhone app that replaces the brand’s individual city apps with a single platform for finding urban leisure and recreation activities. The free, location-based app currently covers New York City, Los Angeles, London, Barcelona and Paris, with Ketel One Vodka signing on as a launch sponsor in the L.A. market. More cities will be added over time.

On the editorial side, the new app will be updated with new events and recommendations based on the user’s current location using the “near me” function. Events and venues are displayed on the home screen, as well as on maps.

Users can view editor’s picks and the most popular activities in a city at a given moment. Finally a “City Switcher” function allows travelers to focus on another metro area.
 
On the advertising and e-commerce side, the app features flexible advertising units, ticket sales, and special offers through a new check-out system, which also allows users to make restaurant reservations without having to leave the app.

The new app launch comes as the Time Out Group moves to consolidate Time Out properties and reposition itself with a greater emphasis on mobile media.

Time Out Group launched Time Out L.A. in October 2012 and acquired Time Out Chicago (previously an independent publication) in April of this year. The London edition went to a free distribution model in September of last year.

In September, Time Out Group announced that Tim Arthur, formerly the editor-in-chief of Time Out London, has been appointed interim CEO, replacing Aksel van der Wal.
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