• by Amy Corr  @MediaPostOTL, October 15, 2013

Benjamin Moore is scaring professional painters with its new line of Ultra Spec 500 paint that dries scarily fast. Perfect for the Halloween season, the brand is launching ScaryGoodJob.com today, a microsite housing an online video of painters taking on the scariest job in the world: painting an empty haunted motel at night with minimal lighting. Hidden cameras captured the excitement as painters painted a wall, while creaky noises and flickering lights distracted them. Things got really scary for one painter when he noticed something out of the corner of his eye: a ghostly woman in a white dress walking toward him. Needless to say, there was a lot of screaming coming from the painters, who were eventually let in on the joke. Painters can also enter a contest on the site for a chance to win a 500-gallon supply of Ultra Spec 500 paint. That will cover a lot of walls. The Martin Agency created the campaign, directed by Jason Zada.