NEW! Friends Spend 'Perfect Day' Inside Sony PlayStation Ad

sonypsI don’t know about you, but a sizable chunk of the songs I download I first heard in an ad. Take Lou Reed’s “Perfect Day,” for example. I purchased the song shortly after hearing it in this 2010 AT&T ad starring Olympic snowboarder Gretchen Bleiler. The song is back in another ad, this time for Sony PlayStation. The PlayStation 4 launches on Nov. 15, and “Perfect Day” shows an ideal afternoon between two gaming friends. The spot launched during “Monday Night Football” and follows two friends deep inside three PlayStation games: the pair fight like warriors in “Elder Scrolls,” run one another off a racetrack in “Driveclub,” and run headfirst into battle in “Killzone.” One of the gamers definitely looks like comedian Michael McDonald. “Greatness Awaits,” closes the ad, seen here and created by BBH New York. In addition to the TV spot, there’s also a website counting down to the Nov. 15 launch.

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