• by Amy Corr  @MediaPostOTL, October 17, 2013

James Earl Jones can recite the phone book and I’d be a happy camper. For Sprint’s "Everything's Important" campaign, he recites the content of mundane phone calls, with help from Malcolm McDowell. Rather than showcase the big happenings on Sprint’s network, the ad pays tribute to a minor conversation between a husband and wife, looking for one another in a store. Better still, Jones and McDowell are dressed in tuxedos as they recite the phone conversation. The spouses describe the sections of the store they are in but the wife keeps moving around, making it impossible for her husband to find her. Can’t wait for Facebook status updates to get recited. Watch it here, created by Leo Burnett and DigitasLBi.