• by Tyler Loechner  @mp_tyler, October 21, 2013

"[Company], the innovator in programmatic direct advertising technologies, today announced new features for [Platform], its programmatic direct platform, that increasingly automate the buying and selling of guaranteed inventory so publishers and ad buyers can realize better ad campaigns, healthier margins, net new revenue and other benefits."

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"In addition to adding these enhancements to its platform, [Company] continues to work with like-minded ad-tech companies, like [Other Company 1] and [Other Company 2], to further automate that ad buying process and offer more value to top tier publishers.

'Our close partnerships with top-tier digital publishers and media buying agencies give us unique insight that allows us to continuously push the boundaries of programmatic direct technologies,' said [Person], founder and CEO of [Company]. 'By once again being first to market with these key new enhancements, our tier 1 customers can realize even more benefits as we continue to pursue our vision of connecting publishers and ad buyers more efficiently through automation.'"

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Both sections in today's edition come from the same press release.