Editors Note

Hyperbabble Of The Day

by , Oct 22, 2013, 12:14 PM
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"In order to maximize the results from operation based advertising, it is necessary to continually strive for optimization by acquiring information, including the amount of advertising placed, the media cost and the effectiveness of Internet advertising in real time, and to adjust the various configuration elements in comparison with factors such as advertising goals and evaluation indicators."

Editor's note: The goal of Hyperbabble is to expose industry pitches utilizing trade jargon that is hyperbolic and/or incomprehensible. We encourage readers to comment with Hyperbabble they've encountered. If you'd like to remain anonymous, please send them to tyler@mediapost.com.

2 comments on "Hyperbabble Of The Day".

  1. Stephen Prat from US Interactive Media
    commented on: December 26, 2013 at 12:28 p.m.
    Is it weird that this mostly made sense? Aside from a couple slightly flowery phrases, this is pretty far from the worst babble I've seen.
  2. Chuck Lantz from 2007ac.com, 2013ac.com network
    commented on: December 26, 2013 at 5:10 p.m.
    Stephen: I think the point is that this bit of hyperbabble can be deciphered easily, but it puffs-up a simple concept into page-filling "overspeak."

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