Around the Net
It's A House, But Ronald McDonald Isn't Home
- USA Today, Thursday, October 31, 2013 8 AM
McDonald's tosses a rounding error at its own Ronald McDonald House Charities and gets a lot more back in PR, and should immediately stop linking longtime spokes-character Ronald McDonald with it, says a consumer advocacy group in a scathing report. While McDonald's reaps 100% of the "branded benefit" from the charity, it contributes only about 20% of the money, the report charges.
