- xAd, Tuesday, November 5, 2013 2:09 PM
Some 40% of online insurance research time is spent on mobile devices, according to a study from xAd and Telmetrics. The study, conducted by Nielsen, suggests that one in four mobile searches
related to insurance results in a conversion -- 60% of which occur offline, including 43% via calls. Searches for Auto, Home and Health Insurance are most popular. Some
25% of
mobile purchases are made via calls to local insurance agents and 21% convert through calls to insurance providers' toll-free numbers.Read the whole story at xAd »
