• November 19, 2013

StartMeApp has officially opened up its mobile real-time bidding (RTB) platform for programmatic media buying and selling. The company says the announcement marks the complete transition of its ad network into an ad exchange.

StartMeApp claims to be the first mobile ad exchange to have emerged out of Latin America. As such, the company says its platform offers the first way to buy mobile media in Latin America via RTB.

The company says the mobile RTB exchange serves mobile ads in 120 countries and currently delivers 30 billion impressions monthly.