• by Joe Mandese  @mp_joemandese, November 20, 2013

I wasn’t exactly sure how Kevin Ryan was going to convert that one, upon introducing the “Transparency” panel at OMMA RTB Seattle, but somehow, he managed to pull it off -- sort of.

The anecdote goes like this: Ryan took the 6am flight to Seattle on Alaska Airlines from L.A., and was sitting in the “front row of the economy section,” when the flight attendant came over and said, “you’ve got move.”

Ryan, and his seatmate were a little acoplectic, and confused, until a couple arrived with a “500-pound Burnese mountain dog.”

Curious to see where this opening anecdote was going, Ryan converted the deal by asking, “How do I get one of those service dog straps on my dog…,” so he presumably can bump people out of their seats on flights. Hence, “the tie-in is transparency,” he said.