Location, location, location. “Transparency” moderator, Kevin Ryan, remembered that adage midway through another anecdote, turning to the OMMA RTB Seattle crowd, and suggesting the
audience “google it” to find out for themselves. He caught himself midway, and added, “or Binging it, Microsoft people.”
While there
no doubt were plenty of Microsoft people at OMMA RTB, Ryan, CEO and Founder of Motivity Marketing, slipped back into the other search mindset minutes later, offering an analogy to Italian dictator
Mussolini, and suggesting for anyone who didn’t know who he is, “Google it now.” Doh!