Commentary
Stop Talking Big Data; Connect Meaningful Data
- by Laurie Sullivan , Staff Writer @lauriesullivan, December 9, 2013
Don't just rely on big data for the solution to all search marketing problems. Stop talking about "big data" and start thinking and connecting meaningful data. know the business question and seek out the answer, per Joy Billings, Director, Analytics and Optimization, Experian Consumer Direct, at the MediaPost Search Insider Summit.
Laurie Sullivan is a writer and editor for MediaPost. You can reach Laurie at lauriesullivan@gmail.com.
