Customer First Approach Through Search
by Laurie Sullivan, Dec 10, 2013, 11:19 AM
Sometimes I wonder what happened to the "customer comes first" or "the customer is always right" mantras. Evidently, Intuit still believes it. Make customers the center of the strategy, per Cezanne Huq, Online Acquisition and Business Strategist, Intuit. He opened Day 2 of the MediaPost Search Insider Summit with a few stats search marketers need to consumer when mapping out campaigns that gives consumers a better experience with products. He said more than 70% of advertisers gets allocated to TV, per Magna Global; 28% of mobile searches drive conversions through store visits, calls and purchases, per Google; and Intuit acquired four small businesses customer per every account on-boarded, per Intuit.