Adobe, Dell Among Top LinkedIn Company Pages
Adobe, Dell and Four Seasons Hotel and Resorts are among brands with the top 10 company pages on LinkedIn this year, according to the professional networking site. In a blog post today, LinkedIn highlighted how each of the 10 companies selected used its publishing tools and techniques to create a vibrant presence on the site.
Adobe, for example, added Showcase Pages to promote its Creative Cloud and Marketing Cloud products, while marketing firm HubSpot uses Sponsored Updates to drive leads. Four Seasons was cited for its use of video, while Dell tries to capture followers’ attention by starting posts with interesting facts.
LinkedIn in June announced surpassed 3 million company pages, as well as updating page analytics so businesses could see which posts drive the greatest engagement. Showcase Pages were launched last month as an extension of company pages to create dedicates sites for specific brands and products.