Mag Bag: 'Allrecipes' To Raise Rate Base
Allrecipes To Raise Rate Base
Allrecipes is off to a running start. Just a month after launching the magazine as a print extension of the popular food Web site, Meredith Corp. announced it will raise the rate base for Allrecipes from 500,000 to 650,000, effective with the April 2014 issue.
Meredith is promoting Allrecipes across a number of platforms, including TV. Meredith Video Studios has been airing weekly Allrecipes-branded television segments on Meredith's nationally syndicated television program, "The Better Show," which reaches 90 million homes in 160 markets nationwide via the Hallmark Channel.
There is also the popular Allrecipes.com Web site, which receives more than 1 billion visits a year from an audience that is 65% female, with an average household income of $75,000, according to Meredith. Its mobile apps have been downloaded more than 18.5 million times.
Steve Grune, publisher of Allrecipes, stated that the company had received "enthusiastic feedback from readers and advertisers for Allrecipes magazine," crediting the rate base hike as "indicative of the tremendous excitement surrounding this new launch.”
Meredith isn’t the only publisher boosting its print presence as the year draws to a close: earlier this month, "The Week" plans to increase its frequency to 51 issues in 2014, up from 48 this year.
Vice Media Buys Carrot Creative
Vice Media has acquired Carrot Creative, a digital agency that specializes in creating apps, Web sites and games for media companies, according to The New York Times, which first reported the news earlier this week. Vice acquired Carrot with an eye toward expanding the distribution of its editorial content through new digital channels, as well as offering its advertising clients a suite of new creative media resources. The NYT quotes Vice Media president Andrew Creighton as saying: “We take our learnings as a media company and offer them to brands which are now trying to work like media companies.”
Brides Unveils Live Wedding Series For YouTube
Brides is launching a new episodic series on YouTube, called "Brides Live Wedding," as part of a social media program inviting viewers to help plan a celebrity-style wedding for an ordinary couple. The series is being produced in partnership with Giant Pirates, whose other projects include "Top Chef" and "Project Runway." At the end of the series, the wedding will be live-streamed on BridesLiveWedding.com, the Brides YouTube channel and on the Brides Facebook page.
In 2014, the "Brides Live Wedding" package will transition from a social media program to an integrated marketing initiative. Categories and sponsors for the 2013 program include wedding registry by Target, beauty and hair by Neutrogena, and tuxedos by Jos. A. Bank, among others.
Saturday Evening Post Produces Special Health Edition With Dr. Oz
This week The Saturday Evening Post announced plans to publish a limited edition special interest publication focused on health, produced in partnership with ubiquitous health guru Dr. Mehmet Oz, a longtime contributor to the Post. Stories in the special edition include “Boost Brain Power,” on how to avoid memory glitches; “The Power of Probiotics,” on the pros and cons of the diet supplements; “Time Out!” on stress management; and “Lose Weight for Good!” about making diets work in the long term.
Ransom To EIC, Popular Science
Cliff Ransom has been named editor-in-chief of Popular Science, publisher Bonnier announced this week. Ransom previously served as executive editor of the publication.
The Week Appoints Guehl, Alfieri, Estrada Sales Directors
The Week Publications, owned by Dennis Publishing, announced three sales appointments this week. John Guehl was appointed director of digital sales development for The Week and sister publication Mental Floss; he previously served as an account director for The Week and TheWeek.com. James Alfieri was appointed Northeast director for The Week and Mental Floss; he most recently served at The Economist Group, managing almost half of its top 20 corporate accounts. And Matt Estrada was appointed Southwestern director for The Week and Mental Floss, based out of the Los Angeles office; he previously served as a senior sales executive at SAY Media.
Carroll has been named Editor-in-Chief of SFC&G
Alissa Carroll will helm SFC&G (San Francisco Cottages & Gardens), launching in April 2014. This is latest in the franchise; sister pubs include GC&G (Hamptons Cottages & Gardens), CTC&G (Connecticut Cottages & Gardens) and NYC&G (New York Cottages & Gardens). Most recently, Caroll was the editor-in-chief of 3D Magazine, the annual journal of the San Francisco Design Center.