IXI Updates Measurement Platform

by , Dec 23, 2013, 10:49 AM
  • Comment
  • Recommend (5)
Subscribe to RTM Daily

Tags

Data provider IXI Services, a division of Equifax, has announced an update to its online advertising measurement platform to add more on-site measurement capabilities.

The platform, AudienceIntel, was launched in January 2013. It was meant to help advertisers verify whether or not ads reached the desired audience.

But apparently marketers were using the platform to do more than that — they were using it to measure the audiences visiting their own brand sites, which “wasn’t necessarily the intent at launch,” a company representative said.

The update now allows brands to better monitor their site visitors in real-time.

Be the first to comment on "IXI Updates Measurement Platform"

Leave a Comment

Sign in to leave a comment. Don't have an account? Join Now

Recent RTM Daily Articles

>> RTM Daily Archives