Email is Not Dead: Mailchimp CEO Ben Chestnut

Forbes, Thursday, December 26, 2013 12:08 PM
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Mailchimp CEO Ben Chestnut does not think that the rise in new digital communications tools is going to hurt email. In fact, in an interview with Forbes, he said that tools like Facebook, Instagram and Twitter actually help clean out inboxes and make them more efficient. "Friends used to email me pictures of their kids. Instagram cleaned that out of my inbox. At work, project updates would clutter my inbox, but that can get posted to intranets and Yammers, and so on. All those email killers are more like email cleaners," he explained. "I’m not belittling them. It’s a noble cause. We want our inboxes clean, and we only want to hear from people or topics we truly care about."
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