Omaha! Omaha! How Bud Light Accidentally Caught A Touchdown From Peyton Manning
For the second year in a row, the NFL Playoffs have provided a hotbed of real-time marketing opportunities.
The first win of the day came from the unlikeliest of places, which is to say it was actually a place -- Omaha, Nebraska. The purported “official tourism" Twitter page for the city, @VisitOmaha, took advantage of the fact that NFL quarterbacks -- in this case, Peyton Manning -- frequently yell “Omaha!” before snapping the ball.
Thanks to the way today’s sound technology picks up pre-snap calls, people spend the better part of three hours hearing quarterbacks yell “Omaha!” every Sunday. Today was no different, so Omaha took to the tweets:
The tweet has already generated thousands of retweets. Critics will rightfully point out that retweets don’t equal cash, but that doesn’t mean the publicity hurts. It will be interesting to see how much, if any, extra attention Omaha, Nebraska gets in the coming weeks.
At the end of the game, the Denver quarterback provided another brand with some real-time marketing fodder.
Asked whether an uncertain future weighs on him, Peyton Manning says: "What’s weighing on my mind is how soon I can get a Bud Light in my mouth."— Bob Glauber (@BobGlauber) January 13, 2014
Bud Light hasn’t done much to capitalize on this (yet), but the majority of the work was done for them.
Agree. “@MileHighReport: "What's weighing on my mind is how soon I can get a Bud Light in my mouth." - Peyton Manning, to a roar of laughs.”— Bud Light (@budlight) January 13, 2014
The beer company also retweeted the tweet from @BobGlauber.
Peyton Manning has had a lengthy and successful career as a quarterback, and his acting game hasn’t disappointed either. So the question is: do travel agencies and Omaha, Nebraska have a new spokesperson? Does Omaha Steaks? Does Bud Light?
If Manning signs as a spokesperson for either as a direct result of what transpired today, it would legitimize “real-time
marketing” via Twitter -- something many in the ad industry have scoffed at as overrated, or even meaningless, when it comes to monetary value.
"Peyton Manning" image from Shutterstock.