Correction: La Comunidad No Longer Independent
A story posted Jan. 16 entitled, “Courting Done, SapientNitro, La Comunidad To Make ‘Beautiful Babies Together,’” stated incorrectly that La Comunidad would remain independent from SapientNitro. The multicultural agency will be fully integrated into SapientNitro but will retain its La Comunidad branding, an agency rep said. Also, La Comunidad has nearly 100 employees, not 110, the rep said. And the revenue numbers as reported were not accurate. Parent company Sapient’s 2012 revenue was $1.1 billion. SapientNitro revenue was $771.9 million, 69% of Sapient’s total revenue, per the rep.