OwnerIQ Boosts Its Tech's IQ

by , Jan 21, 2014, 4:13 PM
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Advertising technology provider OwnerIQ on Tuesday announced an upgrade to “Ranger” -- the company’s predictive marketing tool.

The third iteration of Ranger is intended to bring new consumers onto an advertiser’s radar. Retargeting campaigns rely on a pool of potential consumers, and Ranger helps advertisers add to the pool by predicting which new shoppers belong.

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