Mobile marketing tech company Mobivity announced that it has signed a letter of intent to acquire SmartReceipt, a company that produces marketing offers on receipts at point of sale. The combination of physical retail promotion and mobile connections will lead to more personalized and immediate offers to customers, Mobivity says.
SmartReceipt works at the cash register to print out coupons and offers designed to increase repeat business. The platform renders the sort of transactional data and purchase history that can be tied to Mobivity's existing suite of SMS messaging and mobile loyalty card products. SmartReceipt campaigns have already demonstrated the power of combining receipt marketing with mobile, the company says. In a text-to-win contest in Los Angeles for a major quick-service restaurant, the SmartReceipt receipt included an SMS call to action that generated 16,000 entries from 1,200 locations. A similar program with the same reach in New York netted only 1,900 entries without an on-receipt SMS prompt.
“We believe SmartReceipt's printed receipt data yields highly sought-after individual, actionable purchase history which in combination with Mobivity's current SMS and Stampt mobile loyalty app can be monetized and leveraged by our combined 17,000 plus customer locations,” said Mobivity CEO Dennis Becker in the announcement. The company claims that when combined, Mobivity and SmartReciept will have the largest installed base of any software as a service (SaaS) mobile loyalty program.