peanut M&M typically plays sidekick to the Red plain M&M but during this year's Super Bowl ad, Yellow takes center stage. And you know what it gets him?
Kidnapped. In a teaser ad, we see Yellow practicing his dance moves, including twerking. When someone stops his music, Yellow turns to talk to someone he recognizes and gets hit with
a tranquilizer dart. After Yellow collapses, someone wearing a trench coat and black gloves holds a sign that says: "Find out what happens to Yellow. 2/2/14." See it here. I wonder if a celebrity or another M&M is behind the "Abduction," created by BBDO New York.