NEW! Toyota's Super Bowl Ad Has Enough Room For Terry Crews And The Muppets

by Amy Corr @MediaPostOTL, January 30, 2014

Toyota's Super Bowl spot promoting its 2014 Highlander has plenty of room for Terry Crews, the Muppets and their musical instruments -- but zero room for boring. The ad begins with Crews playing the role of Good Samaritan when he sees a stranded bus on the side of the road. Offering the strangers aid, Crews gets more than he bargains for when the Muppets crew, along with their drum set, saxophone, bongos, grand piano and chickens, overtake his car, even demoting him from driver to passenger. The Muppets have no time for boring activities, so they stomp grapes in wine country, enliven a senior citizen's bingo game and participate in Carnivale. In reality, Crews is parked in his driveway with his tie around his head, singing alone. His concerned neighbor, Kermit the Frog, checks in on his well-being. See it here.

ad campaign, creative, super bowl, tv

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