• by Gavin O'Malley  @mp_gavin, January 31, 2014

Revolt.TV knows it needs more muscle to shake up the music business, and particularly within its distribution, marketing and programming divisions.
 
As such, the digital extension of Sean “Diddy” Combs’ multi-genre, multichannel music network just brought on James Brown, Jr. as SVP of content distribution and marketing.
 
For Revolt CEO Keith Clinkscales, finding executives with the right digital chops hasn't been easy in this highly saturated and competitive digital market. “We wanted to focus on attracting experienced executives that can operate with the new digital challenge of the marketplace," Clinkscales said on Friday.
 
Brown comes from ESPN, where he served as senior vice president of content development.
 
In his new role, Brown will be responsible for growing Revolt’s viewership, while overseeing existing distributor relationships. Reporting to Brown, Angela Turner has also joined Revolt as vice president of affiliate marketing, where she will work with distributors to improve engagement efforts.
 
Launched last November, Revolt.TV features a real-time feed that integrates news, music videos, programming clips, social media updates and advertising.
 
At Diddy's demand, the site was made specifically for the "the next generation” of media consumer, Conor Brady, CCO at Huge, the digital agency that designed Revolt.TV, told Online Media Daily late last year.
 
Revolt.TV is putting a special focus on “nontraditional” native ad units, which are intended to help sponsors integrate their messages into the site's editorial experience.
 
“Expect to see advertisers integrated into the news feed in similar ways as promoted Tweets work on Twitter and sponsored stories work on Facebook,” Kai Wright, communications director at Revolt, told Online Media Daily last year.
 
Additional hires include Kenny Burns, who is joining as vice president of marketing, along with Angela Northington, who joins as vice president of content licensing and acquisitions.
 
Revolt, which officially launched in October, is already available on Comcast’s Xfinity TV and Time Warner Cable in several large markets, including New York, Los Angeles, and Chicago.

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