• by Amy Corr  @MediaPostOTL, February 13, 2014

The National Geographic Channels tapped the New York office of We Are Social to provide social media marketing support for programming on National Geographic Channel (NGC) and Nat Geo WILD cable channels in the U.S. We Are Social will handle social media insights, strategy, creative and campaign ideation for shows including "Brain Games" and "The Incredible Dr. Pol." "Our social media communities have grown substantially over the past year with increasing interest in our programming, including our first scripted films 'Killing Lincoln' and 'Killing Kennedy,'" said Katy Anadale, director, digital marketing, National Geographic Channel. "Our goal for 2014 is to grow consumer engagement on all levels, and working with We Are Social is a perfect expansion of our social media strategy." The US arm of We Are Social also handles social media work for Reebok, Beats by Dre and Boots Beauty, among others.