unveiled a new digital shopping service, including an app and e-commerce site, which allows readers to buy products from the pages of the magazine. The new platform, called Shop Glamour, will feature
merchandise from each issue, as well as additional products picked by Glamour
editors. Categories include clothing, accessories, beauty, technology and gifts.
To use the app,
all readers have to do is hold the phone over the magazine pages featuring the Shop Glamour icon. Customers can pay for multiple items through one virtual shopping cart. Products will be delivered in
a single Glamour-branded box, with a single return policy and centralized customer service point of contact.
The digital shopping service, set to debut with the March issue of
now on newsstands, was developed in partnership with AHAlife, which maintains an online marketplace for rare and high-end goods, but also offers drugstore staples. Beauty brands featured
on the site include L'Oréal Paris, Shiseido, and Guerlain, while the fashion offerings include See by Chloé, J Brand, and Rebecca Taylor.
Users can also access
additional features like editorial content and exclusive behind-the-scenes celebrity videos. To promote the service, Glamour
is offering a chance to win a $5,000 shopping spree on Shop
Editor in chief Cindi Leive stated: “Women come to Glamour
for fashion and beauty they'll actually want to buy -- and now, with Shop Glamour, they can. We've
always been their personal shoppers, and now, thanks to the universal shopping cart feature, they can buy what they love without clicking to dozens of different Web sites.” People Wins Brand Strength, per Advertiser Perceptions People
received the highest rating among media brands in the
“Brand Strength” category, beating out over 100 competitors among national magazines and newspapers, according to Advertiser Perceptions, which polls advertising agencies and marketers
twice a year to find out their attitudes toward media companies. People
previously took the top spot in 2010 and 2011, and in 2012 People Digital won the highest ranking for “Advertiser
Satisfaction” in the Digital Content category. Bean Named EW Editor
Matt Bean has been named editor of Entertainment Weekly
publisher Time Inc. Bean previously served as managing editor of the Sports Illustrated
Web site, SI.com. Before joining Time Inc. in August 2012, he worked at Rodale, where he led
development of many of the health and fitness publisher’s mobile apps. Bean has also hosted TV and online video programs, including Spike TV’s The Playbook and the SI Now talk show. Rioux-Christian Joins National Journal
Liz Rioux-Christian has joined the National Journal Group as national account director with
responsibility for the company’s Northeastern region advertising sales division. She previously served as vice-president of content sales for McMurray/TMG. Before that, she worked at media
brands including CQ Roll Call, Newsweek
, and Meredith Corp.