Mag Bag: 'Glamour' Introduces Shop Glamour

Glamour has unveiled a new digital shopping service, including an app and e-commerce site, which allows readers to buy products from the pages of the magazine. The new platform, called Shop Glamour, will feature merchandise from each issue, as well as additional products picked by Glamour editors. Categories include clothing, accessories, beauty, technology and gifts.
 
To use the app, all readers have to do is hold the phone over the magazine pages featuring the Shop Glamour icon. Customers can pay for multiple items through one virtual shopping cart. Products will be delivered in a single Glamour-branded box, with a single return policy and centralized customer service point of contact.
 
The digital shopping service, set to debut with the March issue of Glamour, now on newsstands, was developed in partnership with AHAlife, which maintains an online marketplace for rare and high-end goods, but also offers drugstore staples. Beauty brands featured on the site include L'Oréal Paris, Shiseido, and Guerlain, while the fashion offerings include See by Chloé, J Brand, and Rebecca Taylor.
 
Users can also access additional features like editorial content and exclusive behind-the-scenes celebrity videos. To promote the service, Glamour is offering a chance to win a $5,000 shopping spree on Shop Glamour.
 
Editor in chief Cindi Leive stated: “Women come to Glamour for fashion and beauty they'll actually want to buy -- and now, with Shop Glamour, they can. We've always been their personal shoppers, and now, thanks to the universal shopping cart feature, they can buy what they love without clicking to dozens of different Web sites.”
 
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