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How Sierra Nevada Is Winning Craft Wars

  • Forbes, Friday, February 14, 2014 8 AM

Ken Grossman, co founder of Sierra Nevada Brewing Co. still runs the nation's biggest craft brewery, which makes about one million barrels of beer a year, and over $200 million in sales. Beside the big boys there are 2,700-plus breweries making higher end brews. and they are growing in numbers. and are 7% of the total U.S. market. Grossman says Sierra Nevada’s answer is stay true, innovate and partner with tiny competitors.

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