Mag Bag: Adobe Combines Digital Publishing Suite, Experience Manager

The technical side of publishing digital magazines and their associated Web sites and apps is getting a little easier courtesy of Adobe, which is combining Adobe Experience Manager and Adobe Digital Publishing Suite to allow publishers to more easily manage design, format and other creative assets across different channels, including desktop, smartphones and tablets.
 
Adobe Experience Manager, Adobe’s Web content management platform, offers Web designers a central repository of creative assets including text, video and audio, along with tools for customer acquisition via the Web, extending reach via the mobile Web and email, and loyalty building for mobile apps. The Digital Publishing Suite offers app publishing tools for tablets and mobile devices.
 
The combined publishing and content management platform will help publishers create a variety of content-rich apps, including interactive publications, with a consistent brand experience across the Web and mobile devices, using a central repository of common elements. It also promises to reduce publishing costs and time requirements across channels, and enable both creative and business staff to contribute content for mobile apps.
 
The AEM-DPS tie-up should also make it easier for publishers to promote and sell content, goods and services with integrated marketing tools and in-app purchase capabilities. Finally, DPS Analytics Service offers measurement tools for app and content performance, integrated with Adobe Analytics.
 
Condé Nast is already using the combined platform for post-production and content serving for Vanity Fair’s iPhone app, which has allowed the publishing team to accelerate the digital on-sale date by five days.
 
All You Adds New Retail Distribution
 
After years of exclusive newsstand sales at Walmart, Time Inc.’s All You is expanding its retail distribution network to include Target, CVS, Walgreens and Barnes & Noble. In January, the magazine -- which targets value-conscious female shoppers -- boosted its rate base by 50,000 to 1.55 million, a 3.3% increase. According to the Publishers Information Bureau, All You’s ad pages were basically flat in 2013, with a 4% decrease to 696 pages.
 
People Agrees to No-Kids Photo Policy
 
People is burnishing its humanitarian (or is it celebritarian?) credentials with a promise not to publish unauthorized photos of celebrities’ kids, following a public plea from Kristen Bell and her husband Dax Shepard. People made the announcement at the same time as celeb blog JustJared.com, which also agreed to the unauthorized photo ban. Other publishers may soon find themselves compelled to join the ban, voluntarily or not: California governor Jerry Brown recently signed a law prohibiting unauthorized photos of celebrities’ children.
 
The Week Launches “Speed Reads”
 
TheWeek.com has launched “Speed Reads,” a new vertical offering a continuously updated collection of interesting, important, and trending content from the Internet. Leading the new feature is Jordan Valinsky, formerly of The New York Observer’s BetaBeat and The Daily Dot. Ben Frumin, editor in chief of TheWeek.com, stated: “We’re excited to have a writer as smart, funny, and digitally savvy as Jordan helping to lead Speed Reads. Jordan’s tireless work ethic, punchy writing and intimate knowledge of the digital landscape will be perfect for this new and exciting enterprise.”

Havens Leaves Atlantic For Time Inc.
 
Scott Havens is leaving his current post as president of The Atlantic to join Time Inc. as senior vice president for digital. Haven joined Atlantic Media as vice president of digital operations and strategy in May 2009 and became president of The Atlantic division in September 2009. Before joining Atlantic Media, he was executive director at Conde Nast Digital, with responsibility for Portfolio.com.
 
Dickey Named CEO, Source Interlink
 
Scott P. Dickey has been named chief executive officer of Source Interlink Media. He previously served as CEO of Competitor Group, a private-equity backed active lifestyle media and live event entertainment company. Before that, he served as president of Transworld Media, then a division of Time Inc.; he led the multimedia expansion and sale of the group to Bonnier in 2007. Dickey replaces Michael L. Sullivan, who will focus on his role as CEO for Source Distribution. He also held previous executive positions within the sports and media industries, including The Walt Disney Company, the National Basketball Association, and as president of K2 Licensing Products (formerly Football USA).
 
Just To Editor, National Journal
 
Richard Just has been named editor of National Journal magazine, effective March 10. Just previously served as Washington editor at Newsweek, later becoming editor before the magazine’s sale in fall 2013. Before Newsweek, he served as editor of The New Republic from 2010-2012.
Recommend (1)