The Dentsu Aegis Network has agreed to acquire France’s Lesmobilizers, a specialist in mobile marketing and design. Terms were not disclosed.
The agency was founded in 2010 and is led by CEO Loic Le Moaligou. After the deal is completed, Lesmobilizers will be integrated into Isobar France as a new department within the agency.
Thierry Jadot, CEO of Dentsu Aegis Network France and Isobar France, said: "Acquiring the agency Lesmobilizers is a strong sign of our ambition to build our influence in the mobile sector. With Lesmobilizers joining the fold, we continue to break down the borders between the different categories of digital media in order to offer our clients genuinely integrated strategies as well as full guidance in deploying converging digital experiences."
According to Dentsu, media agency Carat ad spending in France dropped 3.3% overall in 2012 versus 2011. However, digital ad spend grew 6.6% overall in the country, including a 16.2% spike for
mobile. And significantly, more growth is expected in France’s mobile sector.
Last year, Carat estimates that mobile spending shot up another 25%, a growth spurt the agency expects will be matched in 2014.
The Lesmobilizers deal is the second European digital acquisition that the Dentsu Aegis Network has agreed to this week. Earlier it struck an accord to acquire German search marketing firm Explido, which will become part of iProspect once the deal closes.