• by Tyler Loechner  @mp_tyler, March 11, 2014

Headway Digital, a programmatic media company with both a demand-side platform and data management platform, on Tuesday announced its expansion into the European market. The company has opened an office in Barcelona to serve as its hub.

Additionally, the company has appointed Andreas Akesson as managing director to lead all EU sales and oversee business development. Akesson will be based in the Barcelona office. He has previously worked at Criteo, Sticky Ads, Madvertise, and Terra.

“We are excited about expanding into the European market, as we have seen the growing demand there,” stated Martin Kogan, founder and CEO of Headway Digital.