“Our Priority Mail products
share many qualities with a Super Hero of Spider-Man’s caliber, namely those of speed, agility and reliability,”states USPS Chief Marketing and Sales Officer Nagisa Manabe. “Like
Spider-Man, our priority has always been the people we serve. We pride ourselves on our commitment to public service and delivering for our customers, and we are excited about enlisting Spider-Man to
help promote our Priority Mail offerings.”
In the case of a new Hollywood tie-in for the United States Postal Service's priority mail, the courier will be Spider-Man, the Marvel superhero who will be featured on the postal service's priority mail packaging, trucks and other signage throughout the campaign, which ties into Sony Picture's “The Amazing Spider-Man 2,” the second in the rebooted Spidey film series, which opens May 2.
Not surprisingly, the campaign features mail -- the direct kind -- as well as digital, social and a TV commercial depicting Spider-Man
circumventing all obstacles in delivering a priority mail package to a special showing for fans of “The Amazing Spider-Man 2.”