In the case of a new
Hollywood tie-in for the United States Postal Service's priority mail, the courier will be Spider-Man, the Marvel superhero who will be featured on the postal service's priority mail packaging, trucks
and other signage throughout the campaign, which ties into Sony Picture's “The Amazing Spider-Man 2,” the second in the rebooted Spidey film series, which opens May 2.
Not surprisingly, the campaign features mail -- the direct kind -- as well as digital, social and a TV commercial depicting
Spider-Man circumventing all obstacles in delivering a priority mail package to a special showing for fans of “The Amazing Spider-Man 2.”
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