ChoiceStream, a programmatic technology provider for buyers, on Wednesday announced the addition of eight new ad formats through its “cs.Dynamic Advertising” offering.
Included is the ability for advertisers to fill ad creative with real-time weather data, news feeds, location-specific data, or any combination thereof. All of the ads are bought through real-time bidding (RTB).
“In general, consumer expectations for relevance and immediacy continue to increase,” stated Eric Bosco, CEO. “We observe this in news feeds and social media every day, and it is no different when promoting products and services through advertising.”
The company claims that one top-50 online retailer is already using the new offering and beat their CPA (cost-per-action) goal by 45% on a recent campaign.