Clarification: TVB Analysis Compares Nielsen Local People Meter Markets With National Ratings

In the March 17 Media Daily News story "TVB Claims Local TV Metric Equals National Ratings Metric” the local live-program-plus-same-day time-shifted data and local live TV program data cited by the TVB came from the 25 Nielsen local people meter markets covering five networks' prime-time TV programming from October 2013 through January 2014.

Tags: tv
Recommend (3) Print RSS
All content published by MediaPost is determined by our editors 100% in the interest of our readers ... independent of advertising, sponsorships or other considerations.