Kohl’s has named Elie Tahari as its latest collaborator, and says its new Elie Tahari’s DesigNation collection is scheduled to arrive in stores next fall. It says the designer is drawing on his love for New York City in the collection of blue, black and ivory clothes, with an “urban chic” vibe that reflects the city’s modern architecture.
Many retailers produce designer capsule collections to boost sales, build buzz and increase fashion cred. Target, for example, has tapped Philip Lim and Peter Pilotto. And its 2011 partnership with Missoni was so hot it crashed the retailer’s Web site. And cheap-chic pioneer H&M has worked with such big names as Isabel Marant, Karl Lagerfeld, Stella McCartney, Jimmy Choo, Roberto Cavalli and Comme des Garcons.
But Kohl’s has been noticeably stepping up its designer name game. Tahari is its fifth DesigNation designer, and past partners have included Narciso Rodriguez, Derek Lam and Catherine Malandrino. And an upcoming collaboration with Peter Som is scheduled to launch early in April.
Best known for the interplay between delicate fabrics, different textures and intricate details, the collection is set to include dresses, sweaters, knit tops and bottoms, priced from $40 to $175.
For Tahari, whose duds are more typically found in Neiman Marcus, Bergdorf Goodman and other high-end retailers, the mainstream collection comes at a big moment: The designer’s 40th anniversary. “We are excited to commemorate this celebratory year by partnering with him to offer women everywhere the signature Elie Tahari style and quality at an affordable price point,” says Michelle Gass, Kohl’s chief customer officer, in a statement announcing the deal. “For the past four decades, Tahari has excelled at dressing the ‘modern woman’ and we are confident our customers will embrace the elegant sophistication of this exclusive DesigNation collection.”
Separately, the Menomonee Falls, Wisc.-based retailer says it will donate $1.7 million to the American Cancer Society and the Southeast Wisconsin Affiliate of Susan G. Komen.