Maxifier Appoints Letscher CRO

Maxifier, an online ad tech company with a focus on helping publishers sell premium inventory via programmatic, on Tuesday announced the appointment of Aaron Letscher as chief revenue officer.

Letscher was one of Right Media’s first employees and continued to serve as senior director of business development after it was acquired by Yahoo. He previously worked at DoubleClick, and was most recently SVP of client and product strategy at Evidon.

“With wide publisher and network experience, a background in helping develop and grow businesses, and having worked for some of the leading companies in our industry, Aaron has the skills and ability to help drive the future growth of our business,” stated Denise Colella, Maxifier CEO.