• by Amy Corr  @MediaPostOTL, April 9, 2014

SS+K has added fairlife, a health and wellness company, to its client roster. Chicago-based fairlife produces milk and milk products using a patented cold filtration process that enhances the nutritional value of milk. Spark handles media duties for fairlife. SS+K will develop campaigns for fairlife milk and its real milk-based, high protein drink, Core Power. Work will include branding, digital, social media and outdoor elements. The fairlife milk campaign will launch in the fall and Core Power's marketing campaign, will launch in May, highlighting the brand's selection as the official protein drink of the FIFA 2014 World Cup. "Google search won't locate an ad agency for change agents," but that's exactly what we sought in a creative partner and we feel very lucky to have found SS+K." said Steve Jones, CEO of fairlife.