WealthEngine this week announced its acquisition of BrightContext, a real-time analytics company.
WealthEngine is a Bethesda, Md.-based marketing services provider that gives marketers and fund raisers insight into a customer or prospect’s wealth, lifestyle and spending behavior. The company hopes the addition of BrightContext’s tech will help its clients act on data faster.
BrightContext’s Big Data platform is cloud-based. The company says it can track “any data source,” although social media and news are its specialties. The company also has a real-time analytics dashboard and tracks consumer engagement.
“The landscape of marketing and fundraising is rapidly changing,” stated Tony Glowacki, CEO of WealthEngine. “There is a growing appetite to utilize data to better understand and engage customers and prospects on a real-time basis.”
Terms of the deal were not disclosed.