Trying to explain Bleacher Report’s success, theMediaBriefing.com points to the site’s use of data-driven “gamification” system to drive writers. Reporters are rewarded based
on the number of pageviews and comments their stories generate, as well as when editors feature their work on B/R’s homepage. Said system “played a central role in the sport site's
meteoric rise to the 2nd most popular destination for sports news in America,” the British blog reports.
Read the whole story at The Media Briefing »
