Hallmark Channel Posts Modest Revenue Gains

Crown Media Holdings -- the company of Hallmark Channel and the Hallmark Movie Channel -- posted modest gains in advertising and subscriber revenue for its first quarter.

Advertising revenue improved 6% to $69.4 million, while subscriber fees grew 4% to $21 million for the period. Overall revenue gained 6% to $90.7 million. Net income added on 21% to $14.5 million.

Hallmark Channel continues to move into original scripted programming. It recently started up a “Signed, Sealed, Delivered” in April. At the same time, “When Calls The Heart” completed its 12-episode run. Now, it will take one of its movie franchises, “The Good Witch,” and turn into a 10-episode series to debut in the first quarter of 2015.

From all this, in April, Hallmark Channel gained a sizable 24% in its prime-time ratings to average 639,000 total viewers, while in daytime it rose 14% to 442,000. For the entire first quarter, Hallmark Channel was up 13% in prime time to 690,000 and 2% higher in daytime viewership to 435,000.

Hallmark Movie Channel was down 13% in prime time to 251,000 total viewers and 12% off in daytime to 185,000 in April. For the first quarter, Hallmark Movie was up 30% higher to 322,000 in prime time and up 37% in daytime to 232,000.
The company says the movie channel will be getting a facelift -- a new name, tagline and logo. As part of this, it’s developing three “Original Mystery Wheel franchises” in 2015 featuring three-part two-hour mystery movie franchises.

Programming costs increased 27% during the period related to our original series When Calls the Heart and our special Kitten Bowl.

Recommend (4) Print RSS
All content published by MediaPost is determined by our editors 100% in the interest of our readers ... independent of advertising, sponsorships or other considerations.