midterm elections looming in November and the electorate as divided as ever, politics is once again taking center stage in American public life -- and news organizations are rolling out new political
news products to keep pace. In the latest development, Bloomberg Media is launching Bloomberg Politics, a multiplatform political news hub devoted to national and state politics.
Bloomberg Politics will publish content created by a team of editors and reporters based in Washington and New York and led by two veteran political journalists: Mark Halperin and John Heilemann.
Halperin previously served as editor at large and senior political analyst for Time
covering politics and government. He also served as senior political analyst at NBC, following
20 years covering politics for ABC News. Heilemann previously served as national affairs editor for New York
magazine and a political analyst for MSNBC. Together, Halperin and Heilemann
coauthored the book "Game Change: Obama and the Clintons, Palin and McCain, and the Race of a Lifetime," and a sequel, "Double Down: Game Change 2012."
The new division will
distribute content including news, analysis, commentary, narrative, polling and data analytics, via channels eventually including Web, mobile, television, digital video, print magazines and radio, as
well as live events. The first Bloomberg Politics products will include a new digital site on the Bloomberg network, as well as a new daily TV show, also streaming online, hosted by Halperin and
Bloomberg Politics is the first in a series of planned news brands produced by Bloomberg Media and Bloomberg News, focusing on specific content areas and providing in-depth
coverage across a range of consumer media platforms. Most of the new brands will cater to the global business market and draw content from all of Bloomberg’s news bureaus.
Bloomberg isn’t the only company upping its political content offerings. This week, CQ Roll Cal
l announced the launch of four new blogs focusing on specific policy areas, including
Technocrat, focused on the tech and telecom community in Washington; Connectivity, addressing ways to build engaged communities; Capitol Lens, highlighting compelling images from CQ staff
photographers on the Hill; and POTUS Operandi, looking at relations between the White House and Congress.
Also this week, The Wall Street Journal
unveiled an expanded Capital
Journal, offering more in-depth coverage of politics, policy and national security. The revamped vertical will feature reporting and analysis of breaking news as well as behind-the-scenes action,
complemented by more infographics and video content.