CW Aims For Inclusiveness, Adds 2 New Shows, Grows Digital Platforms

Building on the somewhat quiet improvement in ratings, CW will add two new shows to its schedule next year.

Along with NBC, CW was the only English-language broadcast network to see improvement in 18-49 viewers this year -- up 14% to a Nielsen 0.8 rating (1.012 million viewers), when looking at live programs from seven days of time-shifted viewing through 33 weeks of the season. 

CW tallied 1.8 million overall viewers in prime time.

“This is a different CW than we were just a few years ago. Our audience is broader and more inclusive than it has ever been, and we are growing on-air and on all digital platforms,” said Mark Pedowitz, president, The CW, in a release.

CW continues to push combined TV advertising sales of its linear TV programs together with its digital program offerings.

New shows for the fall include “Jane the Virgin,” about a young Hispanic working woman who is accidentally artificially inseminated. It will run at 9 p.m. on Monday after “The Originals.”

CW is getting into the superhero/DC comics game next year -- like other networks -- with a new version of “The Flash,” airing on Tuesday at 8 p.m.

THE CW’s 2014-2015 PRIME-TIME SCHEDULE
 
MONDAY
 
8:00-9:00 PM                  THE ORIGINALS (New Night)
 
9:00-10:00 PM                JANE THE VIRGIN (New Series)
 
 
TUESDAY
 
8:00-9:00 PM                  THE FLASH (New Series)
 
9:00-10:00 PM                SUPERNATURAL
 
 
WEDNESDAY
 
8:00-9:00 PM                  ARROW
 
9:00-10:00 PM                THE 100
 
 
THURSDAY
 
8:00-9:00 PM                  THE VAMPIRE DIARIES
 
9:00-10:00 PM                REIGN
 
 
FRIDAY
 
8:00-8:30 PM                  WHOSE LINE IS IT ANYWAY?
8:30-9:00 PM                  WHOSE LINE IS IT ANYWAY? (Encore Episode)
9:00-10:00 PM                AMERICA’S NEXT TOP MODEL
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