Komli Media, a demand-side platform (DSP) with a focus on retargeting, on Thursday announced it has added mobile retargeting to its suite of offerings. The company now lets marketers retarget consumers on desktop display, social and mobile through its platform.
Marketers can use Komli’s DSP to reach consumers on the mobile Web or within mobile apps. It will work across smartphones and tablets and both Android and iOS devices, per a release.
The company has also released a whitepaper featuring a survey the Mumbai-based company conducted in April 2014. Komli surveyed India and Southeast Asia marketers and found that 60% who don’t have an app retargeting plan intend to build one in the next 6-12 months.