• by Wayne Friedman , Staff Writer, May 21, 2014

Sounds simple: You need to understand your brand, as well as giving users what their data says they want. 

Speaking at OMMA Mobile, Annie Trombatore, director of product for Thrillist Media Group, says while it’s important to let users' data get to what they see and want, there’s is the other side: Pushing inherent brand equity.

For example, give users suggestions such as curating expert recommendations of products and services. 

A major conclusion: “Don’t let data drive the brand.”