'WaPo' Attracts 100+ Newspapers To Digital Partner Program

Around 100 newspapers across the U.S. will participate in The Washington Post’s new partner program, which makes WaPo’s digital content available for free to other newspapers’ paid subscribers.
 
The WaPo program, announced earlier this year, allows local and regional newspapers to offer various digital products from WaPo to subscribers as an additional incentive to buy a paid subscription. In return, WaPo is able to extend the reach of its digital content through the new partnerships.
 
One of the first major publishing partners to begin offering WaPo content is Digital First Media, which owns over 65 newspapers around the country. The list of newspapers that have joined the partner program include the Albuquerque Journal, Columbus Dispatch, Dallas Morning News, Denver Post, El Paso Times, Honolulu Star Advertiser, Long Beach Press Telegram, Los Angeles Daily News, Milwaukee Journal Sentinel, Minneapolis Star Tribune, New Haven Register, Oakland Tribune, Salt Lake City Tribune, Pittsburgh Post-Gazette, San Jose Mercury News, and St. Louis Post-Dispatch, among others.
 
The WaPo partner program is one in a series of new initiatives announced by the newspaper since it was acquired by Amazon founder and CEO Jeff Bezos for $250 million in August of last year.
 
Other national newspapers are working to increase distribution via partnerships with local papers -- although in many cases, this is as much a cost-cutting ploy as a strategy to increase reach.
 
In December of last year, for example, Gannett Co. announced that USA Today’s content would begin appearing in Gannett’s local newspapers. The move is intended to bolster the local pubs’ national and international news, while freeing up editorial staff to focus on local reporting.
 
As part of the strategy, a local edition of USA Today will be included in the print and digital editions for 35 of Gannett’s local daily publications across the U.S.
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