• by Tyler Loechner  @mp_tyler, June 4, 2014

“[Company], a leading global technology company that specializes in digital performance advertising, today announced the roll-out of significant technical enhancements to its proprietary prediction and recommendation engine, The [Company] Engine, after more than three years in the making. The new technology shatters previous performance benchmarks by enabling [Company] to decide whether they buy every single ad impression based on the likelihood that a user will both click on an ad and then purchase on the advertiser’s site.”