Devine Color Targets DIYers With Paint Sold At Target

by Amy Corr @MediaPostOTL, June 4, 2014

I don't know what it is about paint ads, but they make me believe that I can accomplish any DIY job on my own. Take this ad from specialty paint company Devine Color. The company launched a new line of paint colors and repositionable wallpapers to be sold at Target stores, and its debut ad makes DIY jobs look easy and achievable. The ad shows a woman tackling a handful of small such jobs without looking stressed, tired or covered in paint. "See how simple stunning can be" closes the ad, seen here, created by mono and directed by Angela and Ithyle.

ad campaign, creative, tv

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