Insurance brand AXA is combing through information to identify where SMEs are based alongside smartphone usage data from EE to better target outdoor advertising to the elusive small business sector.
The insurer claims it could be "game changing," as it allows hotspots of mobile usage near poster sites to be identified in areas where SMEs are based. Lenovo and British Gas have been using a similar
approach since the start of the year.
Read the whole story at Marketing Week »
